Social Media Marketing
Widespread Internet Use
As of 2023, over 4.6 billion people use the Internet, accounting for more than 59% of the global population. This vast digital audience presents an enormous potential customer base for businesses.
Consumer Shopping Habits
Research shows that approximately 63% of shopping occasions begin online, indicating that consumers increasingly rely on digital channels to inform their purchasing decisions.
Influence of Digital on SMEs
Small and medium-sized enterprises (SMEs) that leverage digital tools report two times more revenue growth than those with limited digital engagement.
Mobile compatibility in digital strategies is crucial, with over 5 billion mobile users worldwide. Sites that are mobile-friendly significantly increase customer engagement and sales.
Social Media Impact
Platforms like Facebook, Instagram, and LinkedIn are not just social networks but powerful business tools. Over 70% of consumers who have a positive experience with a brand on social media are likely to recommend it to their friends and family.
SEO and Online Visibility
Approximately 53% of website traffic comes from organic search. Investing in Search Engine Optimisation (SEO) helps businesses rank higher in search results, increasing visibility and credibility.
The importance of a strong digital presence.
In today's fast-paced digital world, an effective online presence is not just beneficial; it's essential for business success. The digital landscape offers unparalleled opportunities for growth, visibility, and customer engagement.
Embracing a robust digital presence is no longer an option but a necessity. Every digital interaction shapes how customers perceive and interact with your brand, from building a professional website to engaging on social media.
At Fync, we're committed to crafting a digital presence that reflects your brand's values and drives real business results.